About GemTAGS


Magpie (Europe) Ltd manufacture the GemTAGS brand of labels and supply stock management software for retail jewellers


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About our Award winning company


Magpie (Europe) Ltd was founded by husband and wife team David & Caren in 2006. With David’s experience in the barcoding sector and Caren’s experience of the jewellery industry the company started manufacturing the jewellery label brand GemTAGS.

Magpie started providing label printers, barcode scanners and stock control software allowing its customers to take control of their label printing and stock control.

As well as being awarded Supplier of the year by the British Jewellers Association, Magpie is an approved supplier to The Company of Master Jewellers, The Houlden Group and the GemTAGS brand very soon started being exporting throughout Europe and Worldwide.

Our sales, production and technical teams have vast knowledge and experience in all aspects of label printing and barcoding systems. Magpie can cater for you at every step of the process from getting the right label materials and adhesives, designing your labels, all the way through to label production.

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Quality assured and a partner you can trust

In line with Magpie’s commitment to providing consistent high quality in all aspects of business,
ISO 9001 certification was achieved in 2019.

The approval covers not only sales and distribution, but also label design and manufacturing. It is the policy of Magpie Europe Ltd to supply products and services with consistent quality, and to supply these on time and in accordance with customer requirements. Wherever possible we will try to exceed the expectations of our customers through a culture of continual improvement.

To achieve the goal of consistent quality and continual improvement a systematic and disciplined approach is adhered to by everyone that works for the company. To this end we have implemented a Quality Management System, which meets the requirements of ISO 9001:2015, the International Standard for Quality Management Systems. The quality statement sets the framework for meeting our quality objectives, and is reviewed at least annually at management review meetings, and represents our commitment to the principles of quality management. It is part of the company’s training programme that this policy is understood, implemented and maintained at all levels in the organisation.

Accredited Suppliers to

CMJ logo Houlden logo NAJ logo
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